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Illustration

Alongside our shape library, we also include representational illustrations of characters and objects within the library that derive from Mona the Octocat's world to add a layer of GitHubby- ness to our branding. Some of these include illustrations of Mona, Hubot, elements from Mona’s world building language, and fully rendered gitlines.

All three GitHub Mascots, Mona the Octocat, Hubot, and Copilot, plus some plant life comprised of gitlines.

Key art

Our art is an ode to all that is—or will be—built with GitHub. A visual language demonstrating progress through iconic, optimistic, future facing monuments. Six shape lockups flex across mascots and colors. Each emphasizing different products or features while speaking more generally about the GitHub universe.

  • From dream to reality
  • From programming to product
  • From people to planet
  • From this to that
  • From this to that
An abstract 3D shield with a check sign on it.

Six shape lockups flex across mascots and colors. Each emphasizing different products or features while speaking more generally about the GitHub universe.

An example set of three of the key art illustrations.

Light mode variants are provided for each.

An example set of three of the key art illustrations.

A complimentary set of vertical key art is also available for social and other assets in a portrait orientation.

An example set of three vertical oriented illustrations.


Background gradients

Background gradients have 2 colorways, and 4 directions. These options can be used depending on the composition and in preference of the design. Directions of gradients should be adjusted as needed, but artwork should not be interchanged between the light and dark modes. The artwork was created specifically for each environment.

Light mode

Aa

Green 2

HEX: #8CF2A6

RGB: 191/255/209

CMYK: 30/0/45/0

SPOT: 7487

Aa

Cyan 1

HEX: #DEFEFA

RGB: 222/254/250

CMYK: 13/0/2/0

SPOT: 317

Details

Colors

ValuePosition
#8CF2A60%
#DEFEFA100%

CSS

linear-gradient(
  90deg,
  #8CF2A6 0%
  #DEFEFA 100%
)

An example set of illustrations which use the light, green background.

Dark mode

Aa

Gray 6

HEX: #101411

RGB: 16, 20, 17

CMYK: 20, 0, 15, 92

SPOT: Process Black

Aa

Purple 6

HEX: #000240

RGB: 0,2,64

CMYK: 99,99,0,5

SPOT: 2735 c

Details

Colors

ValuePosition
#1014110%
#00024080%

CSS

linear-gradient(
  90deg,
  #101411 0%
  #000240 80%
)

An example set of illustrations which use the blue, dark background.


Application

Be selective about what gets the full treatment. If everything is a monument, nothing is a monument. Illustration style and complexity should vary depending on the importance of the asset. The content should help decide if the artwork is meant to be more supportive or attention-grabbing. We lean towards the quieter outline renders, or a balance of both styles to allow other elements (such as text) to stand out.

Main

Use parts of the key art for most applications. Try to keep the visual focused, with three shape colorways at most. You can improve hierarchy by reducing the amount of colors down to one.

Two example sets of ebooks with focused illustrations at the bottom

Informational

When text is the focal point, use an enlarged detail of a shape to reduce visual noise. Remove Gitlines to further emphasize the text.

An example of an abstract shape blown up large enough to fill the screen, with text overlaid.